Shoppable Video
Shoppable Video
Shoppable Video ads are an extremely engaging way to showcase a collection of items alongside a demonstration of the product(s) in action.
Consider implementing Shoppable Video ads as a mid-funnel strategy to drive engagement. By retargeting users who have been exposed to the same, or similar video ad, the Shoppable Video ad will not only spark brand recall, but will drive higher engagement to the specific product pages linked in the carousel. To create a full funnel strategy, consider adding dynamic retargeting to remind the users who visited a product page, but left without purchasing.
The adaptable design of Shoppable Video can be leveraged for a variety of verticals, in many different ways. The most evident being e-commerce, however whether you need to promote a new collection, sale items, or different product categories, the layout is easy to reproduce for many different use-cases. Carousels can also be powered by product feeds, for automatic updates and to reflect up to date inventory. As mentioned, Shoppable Video ads can tailor to more verticals than simply e-commerce. B2B can also leverage Shoppable Video ads in a unique way, by demonstrating product features. Additionally, these ads can be used for tourism, to showcase the many events or attractions a destination has to offer. Similarly, universities and higher education can benefit from showing their campus and facilities, while displaying their courses available for registration.
Consider implementing Shoppable Video ads as a mid-funnel strategy to drive engagement. By retargeting users who have been exposed to the same, or similar video ad, the Shoppable Video ad will not only spark brand recall, but will drive higher engagement to the specific product pages linked in the carousel. To create a full funnel strategy, consider adding dynamic retargeting to remind the users who visited a product page, but left without purchasing.
The adaptable design of Shoppable Video can be leveraged for a variety of verticals, in many different ways. The most evident being e-commerce, however whether you need to promote a new collection, sale items, or different product categories, the layout is easy to reproduce for many different use-cases. Carousels can also be powered by product feeds, for automatic updates and to reflect up to date inventory. As mentioned, Shoppable Video ads can tailor to more verticals than simply e-commerce. B2B can also leverage Shoppable Video ads in a unique way, by demonstrating product features. Additionally, these ads can be used for tourism, to showcase the many events or attractions a destination has to offer. Similarly, universities and higher education can benefit from showing their campus and facilities, while displaying their courses available for registration.