Dynamic Retargeting
Dynamic Retargeting
Dynamic retargeting ads will typically show the last product you viewed, or added to cart on a website. The aim is to remind the viewer to complete a purchase, or continue browsing.Consider implementing dynamic retargeting ads as a low-funnel strategy to drive conversions by retargeting users who have visited your site, but did not make a purchase or take action. Dynamic retargeting can be a great way to encourage a purchase especially when competition is fierce. By showing the exact product you know your consumer was interested in, you can remind them of it's capabilities, features and even offer an incentive to complete the check-out process.Dynamic retargeting ads are highly versatile, they can be used for more than just typical e-commerce brands. Dynamic retargeting can be used for automotive dealerships and resellers, musical events and festivals, travel destinations and airfare, and yes, even real-estate. Real-estate can take advantage of dynamic retargeting by showing homes that a user was viewing, to encourage them to book a viewing. See how dynamic retargeting came in handy for Highnoon's real-estate client here. Similar to the real-estate industry, automotive sales can take anywhere between 5-60 days from research to purchase. One key factor in customizing dynamic retargeting to your brand's purchase window is to adjust the expiry of the retargeting audience accordingly. For example, if your inventory tends to sell out quickly, you may want to rely on a shorter retargeting window in order to showcase products that are still in stock. You can also adjust the messaging in the ad to intoruce a sense of urgency, for example "while supplies last," or "get it before it's gone." This way, not only will the audience understand they won't be served the same ad over and over, but they will likely speed up their purchase decision.