Hot Paws - Social Media Launch
Hot Paws is a winter apparel company located in Montreal, Canada. The brand has been in consumer's closets since 1979, yet they have not yet been on the social media game. With the big idea of Find Your Happy Place, Hot Paws wanted to showcase warm, comforting content to contrast those cold, even frigid days.
All photos, post production and animations done by me.
For more of my work with Hot Paws please check out their instagram.
Attention Trade Media
Attention Trade Media is an emerging social media marketing business catered to revamp businesses in need of guidance for their online audience. The inspiration for the logo and business cards was to play on the idea of our attention spans, and how we can only focus on social media for small increments of our time. If something does not seem worthwhile to pay attention to, then it gets lost within the bulk of other media. Attention Trade recognizes that, and will encourage quality branded content for your business, standing out from the crowd.
The application MyPiece launched in September 2014, following the work of launching the restaurant deal locator months prior. MyPiece is an app which works on smartphones in order to create better traffic for restaurants in the Greater Montreal area by listing specific deals for clients to explore. The marketing and design of the application including promotion and advertising was the focus of the internship for the period of planning the launch.
- Provided content creation for web, social media and blog posts.
- Used Photoshop, InDesign to create promotional material such as business cards, t-shirt design and flyers.
- Worked on the website layout and design to drive downloads and information for restaurants.
- Spoke to restaurants in the downtown Montreal core in order to educate about the app and sign up.
marblemedia is a leading global entertainment company that develops, produces and distributes compelling TV and interactive digital content for international audiences.
With newly launched divisions specializing in primetime unscripted and scripted programming complementing its roster of successful kids and family properties, international distribution company Distribution 360 and an in-house interactive studio, marblemedia is an expert in delivering winning content that meets the needs of an ever-changing landscape.
- Designed a new website design optimized for desktop and mobile
- Logo design and style guide
- Presented to marblemedia at Humber College
Hassell Trial Counsel
Rebranding the identity of Hassell Trial Counsel, a local team of lawyers in Toronto. They offer services to benefit avoiding trial which can be a costly expense. We met with the members to generate an idea of how they like to see their work, and we concluded that it is much like the approach of a bear. A bear will protect before it attacks, but they are nonetheless intimidating to their prey. We also wanted to have their website be more polished, and concise with less drop down menus, and take advantage of getting to know the team.